Many companies pride themselves on their sustainability efforts and eco-friendly business practices. However, consumers’ passion for sustainability and green solutions often gets overlooked in the market. 

The time to support STEM education is now. STEM stands for science, technology, engineering, and mathematics, but goes far beyond school subjects in the face of solving challenges worldwide. STEM fields lead innovation, sustain the growth of the economy, and raise social awareness — but it wouldn’t be possible without the people who study STEM, specifically researchers who are currently pursuing graduate and doctorate degrees.

In the packaging industry, specific levels of packaging determine how products are packed and shipped. If you attend a packaging expo, individuals will ask if a certain packaging product is primary, secondary, or tertiary, and it can be helpful to know the differences between these levels of packaging. So what are the levels of packaging?

Let’s start with an unboxing experience to showcase the levels of packaging from how most consumers interact with a product delivered to their home!

Bamboo, when used as a material for packaging, offers a high level of durability along with versatility. Bamboo has a rapid growth rate, making it an abundant and biodegradable renewable resource. This giant grass-type plant functions in many capacities from fabric to food to flooring.

As online ordering takes over traditional in-store shopping, the unboxing of products has become more important to brands who want to truly create an experience for their customers. In fact, there are YouTube channels that are devoted specifically to unboxing products on camera for both the pleasure and review of the item. How a product is unboxed can increase marketing, engagement, and customer connection.

In order for consumers and businesses to develop a greener world, it’s important to know how to recognize sustainable packaging. Over the last decade, socially responsible companies have been creating a strategy for becoming environmentally conscious from their processes to their packaging. While many green buzzwords exist, learning to actually recognize green practices and packaging can be difficult.

When it comes to the packaging of products, packaging psychology shapes the way that consumers interact with the unboxing experience. As our world becomes more and more digital, companies can solidify their customer connection through their packaging choices. Packaging offers a way for companies to provide a visual and tactile experience from start to finish.

With shelves stocked in hundreds of colorful products, you want to be able to know how to recognize luxury packaging. After all, packaging is the cover of the product, introducing and summarizing its benefits. No longer is a customer’s purchase decision just about the product; the packaging is just as crucial.

Just as packaging’s primary purpose is protecting household items and more, it can also protect the environment. The life cycle of packaging material can strain the earth’s resources if businesses and consumers don’t begin to make changes in their packaging choices. 

For example, when you visit your favorite coffee shop to purchase a latte, you can choose between the packaging of a paper travel cup or a ceramic mug. While the paper is convenient, the mug is reusable and preserves the earth’s resources.