08 May

Unboxing Tomorrow: Navigating the Digitalization of Packaging


In the dynamic landscape of the digital age, nearly every aspect of our lives has seamlessly transitioned into the virtual realm. Healthcare consultations commence via videoconferencing, cars are purchased through apps, and the immersive capabilities of virtual reality can transport us effortlessly to multiple locations simultaneously. 

06 Feb

The Value of Sustainability to Consumers


Many companies pride themselves on their sustainability efforts and eco-friendly business practices. However, consumers’ passion for sustainability and green solutions often gets overlooked in the market. 

16 Mar

Why is STEM Education Important to the Future of Manufacturing?


The time to support STEM education is now. STEM stands for science, technology, engineering, and mathematics, but goes far beyond school subjects in the face of solving challenges worldwide. STEM fields lead innovation, sustain the growth of the economy, and raise social awareness — but it wouldn’t be possible without the people who study STEM, specifically researchers who are currently pursuing graduate and doctorate degrees.

14 Jan

What Are the Levels of Packaging?


In the packaging industry, specific levels of packaging determine how products are packed and shipped. If you attend a packaging expo, individuals will ask if a certain packaging product is primary, secondary, or tertiary, and it can be helpful to know the differences between these levels of packaging. So what are the levels of packaging?

Let’s start with an unboxing experience to showcase the levels of packaging from how most consumers interact with a product delivered to their home!

10 Nov

Recycling During the Holidays


No matter the size of your holiday gatherings this year, you’ll probably be going through a lot of paper products and plastic. As presents and letters make their way to family and friends via mail and package delivery, it’s time to make a plan on how to keep your holidays sustainable and recycle packaging waste the right way.

If you’re mailing out Christmas cards or wrapping up presents to ship across the country, consider the materials used to wrap your gifts, construct your Christmas cards, and keep your holiday gifts safe on their journey to your loved ones.

03 Feb

Packaging Psychology: Color, Shape, Feel, and Font


When it comes to the packaging of products, packaging psychology shapes the way that consumers interact with the unboxing experience. As our world becomes more and more digital, companies can solidify their customer connection through their packaging choices. Packaging offers a way for companies to provide a visual and tactile experience from start to finish.

03 Feb

How to Recognize Luxury Packaging


With shelves stocked in hundreds of colorful products, you want to be able to know how to recognize luxury packaging. After all, packaging is the cover of the product, introducing and summarizing its benefits. No longer is a customer’s purchase decision just about the product; the packaging is just as crucial.

03 Feb

Why Should Businesses Use Sustainable Packaging?


Just as packaging’s primary purpose is protecting household items and more, it can also protect the environment. The life cycle of packaging material can strain the earth’s resources if businesses and consumers don’t begin to make changes in their packaging choices. 

For example, when you visit your favorite coffee shop to purchase a latte, you can choose between the packaging of a paper travel cup or a ceramic mug. While the paper is convenient, the mug is reusable and preserves the earth’s resources.