14 Sep

Sustainably Beautiful Inside and Out: Why Sustainable Packaging is Perfect for Eco-Conscious Beauty Brands


A not-so-pretty statistic from the beauty industry is the thousands of tons of plastic waste produced and discarded by production every year. By design, beauty packaging is made to be striking on shelves while still being as temporary as the products inside. But all of that plastic waste has to go somewhere, and whether it ends up in a landfill or the ocean, it will remain there exponentially longer than its use cycle.

03 Feb

How to Create an Amazing Unboxing Experience


As online ordering takes over traditional in-store shopping, the unboxing of products has become more important to brands who want to truly create an experience for their customers. In fact, there are YouTube channels that are devoted specifically to unboxing products on camera for both the pleasure and review of the item. How a product is unboxed can increase marketing, engagement, and customer connection.