14 Sep

Sustainably Beautiful Inside and Out: Why Sustainable Packaging is Perfect for Eco-Conscious Beauty Brands


A not-so-pretty statistic from the beauty industry is the thousands of tons of plastic waste produced and discarded by production every year. By design, beauty packaging is made to be striking on shelves while still being as temporary as the products inside. But all of that plastic waste has to go somewhere, and whether it ends up in a landfill or the ocean, it will remain there exponentially longer than its use cycle.

03 Feb

Boom in the CBD Product Industry Creates Need for Quality Packaging


CBD is becoming more widely available in legalized capacities and is currently the fastest growing industry in the United States — thirty states plus the District of Columbia have already enacted laws that broadly legalize marijuana. This swift CBD industry boom has made designing the right packaging more important than ever. 

03 Feb

Packaging Psychology: Color, Shape, Feel, and Font


When it comes to the packaging of products, packaging psychology shapes the way that consumers interact with the unboxing experience. As our world becomes more and more digital, companies can solidify their customer connection through their packaging choices. Packaging offers a way for companies to provide a visual and tactile experience from start to finish.

03 Feb

How to Recognize Luxury Packaging


With shelves stocked in hundreds of colorful products, you want to be able to know how to recognize luxury packaging. After all, packaging is the cover of the product, introducing and summarizing its benefits. No longer is a customer’s purchase decision just about the product; the packaging is just as crucial.

03 Feb

Why Should Businesses Use Sustainable Packaging?


Just as packaging’s primary purpose is protecting household items and more, it can also protect the environment. The life cycle of packaging material can strain the earth’s resources if businesses and consumers don’t begin to make changes in their packaging choices. 

For example, when you visit your favorite coffee shop to purchase a latte, you can choose between the packaging of a paper travel cup or a ceramic mug. While the paper is convenient, the mug is reusable and preserves the earth’s resources.