In recent years, technology and artificial intelligence (AI) have left an indelible mark on nearly every industry, and the beauty sector is no exception. Technology and AI have transformed how consumers interact with beauty products and retailers, from virtual try-on apps to personalized skincare recommendations. In this blog, we'll explore how these advancements have reshaped the beauty industry in retail, providing consumers with a more immersive and customized shopping experience.

The beauty industry has always been associated with glamor, self-expression, and creativity. However, it is also known for its heavy reliance on resources, from water-intensive production processes to excessive packaging waste. 

In recent years, the beauty industry has significantly shifted towards sustainability and embraced natural product ingredients and packaging. Blue biotechnology, which focuses on utilizing marine organisms for various applications, has recently emerged as a promising, sustainable, and effective cosmetic ingredient source. From ingredients like algae to seaweed, marine-derived ingredients will increase in popularity in the beauty industry, and for a good reason. 

As sustainability becomes an increasingly pressing issue, more and more businesses are looking for ways to reduce their environmental footprint. One area where this is particularly important is packaging.

Every year, billions of plastic containers and other packaging items end up in landfills and oceans, causing significant harm to the environment. One solution to end the waste issue problem is refillable packaging — a trend quickly gaining momentum in many industries, especially in the cosmetic industry.

Golden Arrow is honored to be nominated for this year’s Luxepack Monaco / Formes de Luxe Award Category “Fragrances & Cosmetics Coffret” for the Fresh Holiday Set.

The Formes de Luxe Awards ceremony celebrates the luxury packaging industry’s top innovations each year at the renowned Luxepack Monaco trade show for creative packaging.

In partnership with Fresh, Golden Arrow is honored to showcase the Fresh Holiday Set. This sustainable holiday packaging beautifully reveals how sustainability and luxury go hand-in-hand.

California, October 21, 2021  - Golden Arrow is honored to accept the Formes de Luxe Award Jury Prize for the Lancôme Coffrets Cadaeau E-commerce Box. Every year the Formes de Luxe Awards ceremony celebrates the luxury packaging industry’s top innovations of the year. 

As online ordering takes over traditional in-store shopping, the unboxing of products has become more important to brands who want to truly create an experience for their customers. In fact, there are YouTube channels that are devoted specifically to unboxing products on camera for both the pleasure and review of the item. How a product is unboxed can increase marketing, engagement, and customer connection.

Molded fiber pulp is a biodegradable raw material that is renewable and usually wood-based. In many cases, fiber pulp is used to manufacture paper, molded fiber packaging, tissue, board, and specialty paper. 

February 12, ​Saratoga, CA ​- ​Golden Arrow, a global manufacturer of sustainable and eco-friendly packaging solutions, has created a colored molded fiber line of packaging that exhibits a vibrant variety of hues new to the industry. Midnight Blue, Monarch Orange, Taffy Pink, Aqua Blue, and Olive Green are the first standouts of this line, on display at the 2018 Luxepack Monaco tradeshow.