Businesses that focus on green initiatives for their workspace, employees, and products prioritize the health of the planet and environment. More and more, society is recognizing that a healthy planet means a sustainable life for future generations. In fact, more than 1.2 billion jobs depend on the earth’s ecosystems.

While modeling a green mindset is crucial for the overall company, it’s just as important — if not more important — for your company’s employees to be invested in the green initiative. This means creating a company culture that prioritizes being environmentally friendly by exercising mindfulness, new habits, and more.

Give your employees a reason to get behind your company’s green mission. Offer incentives to meet energy consumption or recycling goals, and share insights into your company’s shrinking carbon footprint. 

As online ordering takes over traditional in-store shopping, the unboxing of products has become more important to brands who want to truly create an experience for their customers. In fact, there are YouTube channels that are devoted specifically to unboxing products on camera for both the pleasure and review of the item. How a product is unboxed can increase marketing, engagement, and customer connection.

In order for consumers and businesses to develop a greener world, it’s important to know how to recognize sustainable packaging. Over the last decade, socially responsible companies have been creating a strategy for becoming environmentally conscious from their processes to their packaging. While many green buzzwords exist, learning to actually recognize green practices and packaging can be difficult.

When it comes to the packaging of products, packaging psychology shapes the way that consumers interact with the unboxing experience. As our world becomes more and more digital, companies can solidify their customer connection through their packaging choices. Packaging offers a way for companies to provide a visual and tactile experience from start to finish.

Molded fiber pulp is a biodegradable raw material that is renewable and usually wood-based. In many cases, fiber pulp is used to manufacture paper, molded fiber packaging, tissue, board, and specialty paper. 

With shelves stocked in hundreds of colorful products, you want to be able to know how to recognize luxury packaging. After all, packaging is the cover of the product, introducing and summarizing its benefits. No longer is a customer’s purchase decision just about the product; the packaging is just as crucial.

Just as packaging’s primary purpose is protecting household items and more, it can also protect the environment. The life cycle of packaging material can strain the earth’s resources if businesses and consumers don’t begin to make changes in their packaging choices. 

For example, when you visit your favorite coffee shop to purchase a latte, you can choose between the packaging of a paper travel cup or a ceramic mug. While the paper is convenient, the mug is reusable and preserves the earth’s resources.