Social responsibility focuses on how businesses can positively affect their local and international community by making decisions that consider the environment, philanthropic giving, ethical business practices, and economic responsibility. In fact, some argue that social responsibility is important because it can benefit a company’s relationship with society, as well as the environment. As more and more consumers recognize the importance of sustainability, businesses need to exercise their social responsibility with their audience.

Sustainability is a loaded concept that conjures a host of different definitions and feelings. For early pioneers within the movement, their concerns and practices were often met with side-eyed confusion from the average consumer. However, as temperatures continue to rise and environmental issues come to a head, more companies and consumers have begun adopting green practices to offset the wasteful habits of the past.