When it comes to the packaging of products, packaging psychology shapes the way that consumers interact with the unboxing experience. As our world becomes more and more digital, companies can solidify their customer connection through their packaging choices. Packaging offers a way for companies to provide a visual and tactile experience from start to finish.


Hidden behind the dense curtain of the ocean water and singing an eerie song of their own, whales are the gentle giants of the deepest depths. Whales are built similarly to the Hippopotamus and are warm-blooded with a layer of blubber to help insulate and moderate body temperature. Large flippers allow them to navigate the ocean currents, and their blowholes on the top of their head allow a quick breath before diving again. Some whales can hold their breath for up to 90 minutes.


Molded fiber pulp is a biodegradable raw material that is renewable and usually wood-based. In many cases, fiber pulp is used to manufacture paper, molded fiber packaging, tissue, board, and specialty paper. 

Founded in 1986, Golden Arrow Group specializes in the sustainable packaging, premium printing, design, and professional manufacturing of various premium, upmarket, and innovative products. Golden Arrow anchors its hiring upon the importance of ability, emphasizing a shared value and belief in sustainability and a strong work ethic. Golden Arrow's implementation of a personalized and standardized management system provides our employees with a comfortable work environment, including comprehensive career planning, a competitive salary and benefits policy, and the establishment of a standardized hiring policy.

The policy is as follows:

1.      The hiring of employees shall be conducted according to the principles of openness and fairness, and no decision to hire shall be made on the basis of nepotism.

2.      Recruitment channels:

a. For all desired positions, employees are selected through equal and open recruitment. Depending on the company's varying needs, the following recruitment channels apply: 

*  Internal hire: internal promotion or transfer; internal company employee recommendation.

*  External hire: online recruitment; special performance recruitment; introduction by a professional intermediary.

b. The hiring process shall be devoid of any discriminatory practices such as decisions based on gender, age, civil status, family situation, or disability record. All applicant personal information shall be kept strictly confidential.