As online ordering takes over traditional in-store shopping, the unboxing of products has become more important to brands who want to truly create an experience for their customers. In fact, there are YouTube channels that are devoted specifically to unboxing products on camera for both the pleasure and review of the item. How a product is unboxed can increase marketing, engagement, and customer connection.


In order for consumers and businesses to develop a greener world, it’s important to know how to recognize sustainable packaging. Over the last decade, socially responsible companies have been creating a strategy for becoming environmentally conscious from their processes to their packaging. While many green buzzwords exist, learning to actually recognize green practices and packaging can be difficult.


When it comes to the packaging of products, packaging psychology shapes the way that consumers interact with the unboxing experience. As our world becomes more and more digital, companies can solidify their customer connection through their packaging choices. Packaging offers a way for companies to provide a visual and tactile experience from start to finish.

Founded in 1984, Golden Arrow Group specializes in the sustainable packaging, premium printing, design, and professional manufacturing of various premium, upmarket, and innovative products. Golden Arrow anchors its hiring upon the importance of ability, emphasizing a shared value and belief in sustainability and a strong work ethic. Golden Arrow's implementation of a personalized and standardized management system provides our employees with a comfortable work environment, including comprehensive career planning, a competitive salary and benefits policy, and the establishment of a standardized hiring policy.

The policy is as follows:

1.      The hiring of employees shall be conducted according to the principles of openness and fairness, and no decision to hire shall be made on the basis of nepotism.

2.      Recruitment channels:

a. For all desired positions, employees are selected through equal and open recruitment. Depending on the company's varying needs, the following recruitment channels apply: 

*  Internal hire: internal promotion or transfer; internal company employee recommendation.

*  External hire: online recruitment; special performance recruitment; introduction by a professional intermediary.

b. The hiring process shall be devoid of any discriminatory practices such as decisions based on gender, age, civil status, family situation, or disability record. All applicant personal information shall be kept strictly confidential.