When it comes to the packaging of products, packaging psychology shapes the way that consumers interact with the unboxing experience. As our world becomes more and more digital, companies can solidify their customer connection through their packaging choices. Packaging offers a way for companies to provide a visual and tactile experience from start to finish.


Hidden behind the dense curtain of the ocean water and singing an eerie song of their own, whales are the gentle giants of the deepest depths. Whales are built similarly to the Hippopotamus and are warm-blooded with a layer of blubber to help insulate and moderate body temperature. Large flippers allow them to navigate the ocean currents, and their blowholes on the top of their head allow a quick breath before diving again. Some whales can hold their breath for up to 90 minutes.


Molded fiber pulp is a biodegradable raw material that is renewable and usually wood-based. In many cases, fiber pulp is used to manufacture paper, molded fiber packaging, tissue, board, and specialty paper.