When it comes to the packaging of products, packaging psychology shapes the way that consumers interact with the unboxing experience. As our world becomes more and more digital, companies can solidify their customer connection through their packaging choices. Packaging offers a way for companies to provide a visual and tactile experience from start to finish.
With shelves stocked in hundreds of colorful products, you want to be able to know how to recognize luxury packaging. After all, packaging is the cover of the product, introducing and summarizing its benefits. No longer is a customer’s purchase decision just about the product; the packaging is just as crucial.
Popularized by the European Union, the concept of a circular economy endeavors to solve the emerging resource problem facing our planet. The dwindling non-renewable resources that humans have depended on for the last century are projected to run out within the next one hundred years, and societies and governments are trying to find solutions to this complicated problem. Finding a solution now is imperative to ensure we leave enough resources for future generations to utilize.