financial success and green business model good for business
17 Oct

Why Going Green is Good for Business

What does your company do for the environment? The “do better” attitude across the business world is an increasingly important issue for many people. Human activity continues to affect global warming, with the U.S. Environmental Protection Agency reporting that “it is extremely likely (> 95%) that human activities have been the dominant cause of that warming.”

Growing Pressure to Adopt Sustainable Business Strategies

According to JLL’s Decarbonizing the Built Environment report, green lease clauses have grown in popularity in major global cities, with more than a third of occupiers already adopting more responsible and sustainable business practices.

In addition, more than 195 countries adopted the Paris Agreement in 2015, a legally binding international treaty to combat climate change by targeting carbon neutrality.

More and more countries, regions, and cities are pursuing zero-carbon solutions—so far, economically speaking, the most noticeable trend is in the power and transport sectors. Still, many businesses face difficulties in driving change for a sustainable strategy.

The Gap

Taking ownership of a sustainable future and incorporating sustainable practices lacks implementation. Forbes notes that “[a]lthough 90% of executives think sustainability is important, only 60% of companies have a sustainability strategy.” The gap between leadership’s green business model vision and organizational adoption is evident. Implementing sustainable practices takes a holistic effort and commitment to make the change.

Why Prioritize a Green Business Model?

1. Consumer Perception

Most consumers prioritize sustainability in their purchase decisions. A recent study shows that 85% of people globally indicate that they “shifted their purchase behavior towards being more sustainable in the past five years.” And they’re willing to pay more for sustainable products if they need to choose. As the demand grows for sustainable products, prioritizing a green business model improves consumer sentiment and potentially protects long-term profitability.

2. Business Perception

Corporate social responsibility (CSR) is a business model that holds companies accountable and controls their impact on society. Many investment organizations believe that sustainability creates tangible benefits, giving them a strong reason to invest in a company. A solid sustainability performance demonstrates to them that the company is not an investment risk and, perhaps, that it is a sign of effective management.

3. Business Impact

Simply put, sustainability is the trend to hop on. Undertaking a green business model improves reputation, provides a competitive advantage, and reduces business costs in the long run. Going green shows the world that you care about the future. And in reality, you will be making a positive impact on the world by adopting a sustainable initiative.

Your business can be a “green business,” too! Golden Arrow tackles current climate issues, adhering to industry-leading and net-zero carbon manufacturing operations. We produce premium quality sustainable packaging; when we say sustainable, we mean it. Achieve a connection between your brand’s message and consumers and employees. Contact Golden Arrow for your product packaging needs today at +1 408-692-1004.