20 May

How to Recognize Luxury Packaging


With shelves stocked in hundreds of colorful products, you want to be able to know how to recognize luxury packaging. After all, packaging is the cover of the product, introducing and summarizing its benefits. No longer is a customer’s purchase decision just about the product; the packaging is just as crucial.

22 Jan

Why Should Businesses Use Sustainable Packaging?


Just as packaging’s primary purpose is protecting household items and more, it can also protect the environment. The life cycle of packaging material can strain the earth’s resources if businesses and consumers don’t begin to make changes in their packaging choices. 

For example, when you visit your favorite coffee shop to purchase a latte, you can choose between the packaging of a paper travel cup or a ceramic mug. While the paper is convenient, the mug is reusable and preserves the earth’s resources.