01 Aug

How to Create an Amazing Unboxing Experience


As online ordering takes over traditional in-store shopping, the unboxing of products has become more important to brands who want to truly create an experience for their customers. In fact, there are YouTube channels that are devoted specifically to unboxing products on camera for both the pleasure and review of the item. How a product is unboxed can increase marketing, engagement, and customer connection.

28 Jul

How To Recognize Sustainable Packaging


In order for consumers and businesses to develop a greener world, it’s important to know how to recognize sustainable packaging. Over the last decade, socially responsible companies have been creating a strategy for becoming environmentally conscious from their processes to their packaging. While many green buzzwords exist, learning to actually recognize green practices and packaging can be difficult.

02 Jul

Packaging Psychology: Color, Shape, Feel, and Font


When it comes to the packaging of products, packaging psychology shapes the way that consumers interact with the unboxing experience. As our world becomes more and more digital, companies can solidify their customer connection through their packaging choices. Packaging offers a way for companies to provide a visual and tactile experience from start to finish.

20 May

How to Recognize Luxury Packaging


With shelves stocked in hundreds of colorful products, you want to be able to know how to recognize luxury packaging. After all, packaging is the cover of the product, introducing and summarizing its benefits. No longer is a customer’s purchase decision just about the product; the packaging is just as crucial.

22 Jan

Why Should Businesses Use Sustainable Packaging?


Just as packaging’s primary purpose is protecting household items and more, it can also protect the environment. The life cycle of packaging material can strain the earth’s resources if businesses and consumers don’t begin to make changes in their packaging choices. 

For example, when you visit your favorite coffee shop to purchase a latte, you can choose between the packaging of a paper travel cup or a ceramic mug. While the paper is convenient, the mug is reusable and preserves the earth’s resources.