29 Dec

A Cheetah’s Journey Through Climate Change


From household pets to zoo visits, cats are a familiar obsession for most people. The cheetah is a fascinating, speedy animal with five subspecies. Slim and muscular, it has a small and round head crowning a long neck which extends from a deep chest, flexible spine, long tail, and feet padded for speed. Its claws don’t retract, acting similar to soccer player’s cleats by providing extra traction. This lithe, long, and lovely creature inspires children to run around playgrounds, yelling, “I’m a cheetah!” 

14 Dec

Green from A to Z: The Factory Process and Final Product


Creating an environmentally-friendly factory process and final product demands an extraordinary commitment to quality and a little elbow grease. While consumers often think about the sustainability of packaging materials themselves, the process to create these products is just as important.

The goal for a green manufacturing process is no waste, no pollution, and no water contamination. 

01 Aug

How to Create an Amazing Unboxing Experience


As online ordering takes over traditional in-store shopping, the unboxing of products has become more important to brands who want to truly create an experience for their customers. In fact, there are YouTube channels that are devoted specifically to unboxing products on camera for both the pleasure and review of the item. How a product is unboxed can increase marketing, engagement, and customer connection.

28 Jul

How To Recognize Sustainable Packaging


In order for consumers and businesses to develop a greener world, it’s important to know how to recognize sustainable packaging. Over the last decade, socially responsible companies have been creating a strategy for becoming environmentally conscious from their processes to their packaging. While many green buzzwords exist, learning to actually recognize green practices and packaging can be difficult.

29 Jun

A Whale's Journey Through Climate Change


Hidden behind the dense curtain of the ocean water and singing an eerie song of their own, whales are the gentle giants of the deepest depths. Whales are built similarly to the Hippopotamus and are warm-blooded with a layer of blubber to help insulate and moderate body temperature. Large flippers allow them to navigate the ocean currents, and their blowholes on the top of their head allow a quick breath before diving again. Some whales can hold their breath for up to 90 minutes.

20 May

How to Recognize Luxury Packaging


With shelves stocked in hundreds of colorful products, you want to be able to know how to recognize luxury packaging. After all, packaging is the cover of the product, introducing and summarizing its benefits. No longer is a customer’s purchase decision just about the product; the packaging is just as crucial.

20 Apr

4 Reasons Earth Day Is Important to Our Planet


Earth Day, an annual celebration of the efforts made to support the environment, occurs on April 22nd throughout the world. This day is meant to help raise awareness of environmental issues through rallies, service projects, conferences, and other outdoor activities. Although Earth Day began as a small grassroots movement, its existence has propelled the creation of the Environmental Protection Agency (EPA), the passage of the Clean Air Act, the Endangered Species Act, the Water Quality Improvement Act, the Federal Occupational Health and Safety Act, and others.

02 Apr

A Monarch Butterfly’s Journey Through Climate Change


As children, butterflies represented the magic of fairies and long summer day adventures. Little one's dreamed of what colors wings they would have or flapped their arms and pretended to fly. The monarch butterfly established its reign over all the butterflies with its brilliant golden orange patterned wing. Also going by the name of common tiger, black veined brown, and wanderer, this majestic winged insect struggles to survive in a changing climate.

18 Mar

What About Social Responsibility?


Social responsibility focuses on how businesses can positively affect their local and international community by making decisions that consider the environment, philanthropic giving, ethical business practices, and economic responsibility. In fact, some argue that social responsibility is important because it can benefit a company’s relationship with society, as well as the environment. As more and more consumers recognize the importance of sustainability, businesses need to exercise their social responsibility with their audience.