APPLE WATCH 3

With Apple being one of the world’s most recognizable and respected companies, packaging for the Apple Watch presented a unique challenge. We wanted to ensure we respected Apple original packaging designs while also bringing a fresh environmentally-minded component to the final package.

• Rigid, recyclable exterior box
• Eco-friendly printing
• Recyclable molded fiber nested pieces


As a company, Apple has always favored simplicity and streamlined design. Our job was not to change the appearance, but to make it more environmentally friendly and further reduce the company’s carbon footprint while meeting their strict requirements and high standards. 

Designing with Simplicity

As a company, Apple has always favored simplicity and streamlined design. Our job was not to change the appearance, but to make it more environmentally friendly and further reduce the company’s carbon footprint while meeting their strict requirements and high standards.

Green Partner

Switching to a fully sustainable packaging solution does not have to be daunting task. There are a number of environmentally friendly alternatives to plastic trays or pouches. This package highlights using both molded fiber and paperboard.