As online ordering takes over traditional in-store shopping, the unboxing of products has become more important to brands who want to truly create an experience for their customers. In fact, there are YouTube channels that are devoted specifically to unboxing products on camera for both the pleasure and review of the item. How a product is unboxed can increase marketing, engagement, and customer connection.
In order for consumers and businesses to develop a greener world, it’s important to know how to recognize sustainable packaging. Over the last decade, socially responsible companies have been creating a strategy for becoming environmentally conscious from their processes to their packaging. While many green buzzwords exist, learning to actually recognize green practices and packaging can be difficult.
When it comes to the packaging of products, packaging psychology shapes the way that consumers interact with the unboxing experience. As our world becomes more and more digital, companies can solidify their customer connection through their packaging choices. Packaging offers a way for companies to provide a visual and tactile experience from start to finish.